SMS Contests II

As i brought the topic of 'SMS contests' over lunch, there were mixed reactions from colleagues. Here are some of perspectives from them.

The SMS contests and their responses could be used to assess the popularity rating of a radio station and therefore could be used as a fund raising tool. The explanation here is that the more popular the channel, the easier it would be to woo investors.

A stream of Revenue. Each channel could potentially tie up with mobile service providers so that they earn a % of SMS revenue generated through these 'contests'.

If, "The simpler the contest, the greater the participation" maxim is applied, then the contest could be used as a tool to gain more people to tune into the channel.

Looks like, Whoever the winner be, the broadcaster would laugh his way to the bank, always!!.