SMS Contests II

As i brought the topic of 'SMS contests' over lunch, there were mixed reactions from colleagues. Here are some of perspectives from them.

The SMS contests and their responses could be used to assess the popularity rating of a radio station and therefore could be used as a fund raising tool. The explanation here is that the more popular the channel, the easier it would be to woo investors.

A stream of Revenue. Each channel could potentially tie up with mobile service providers so that they earn a % of SMS revenue generated through these 'contests'.

If, "The simpler the contest, the greater the participation" maxim is applied, then the contest could be used as a tool to gain more people to tune into the channel.

Looks like, Whoever the winner be, the broadcaster would laugh his way to the bank, always!!.

SMS Contests

On my way back from office, today, i turned the radio on and listened to one of the anchors conduct a "SMS contest", the contest is about sending whatever the anchor uttered, ( "twinkle twinkle little star, radio mirchi hot star") verbatim back as SMS to a number.

On one hand, the anchor has to do a lot of research of provide informative content (often trivia), however, on the other i wonder if they have numbers to meet on the SMS contests?.

That said, here are a couple of ideas for the anchors.

a. Send the numbers from 1 to 5 in a SMS ( ofcourse, the catch there you need to get the spelling right!!)
b. Send the color of the shirts, they are wearing, the ones that send the right color win!!
right color? yeah right color man, don't you know?

you too can contribute your ideas, send an SMS to 8x8x, ooops!!! am not an anchor, so, leave your comment here.

Kamesh